News
Navigating Brand Evolution in the Automotive Industry: A Supplier’s Perspective
The recent announcement of Jaguar’s brand evolution has sparked a flurry of discussion across the industry and beyond, from those within the global automotive sector to lifestyle commentators. From enthusiasts mourning the past to those embracing the promise of a...
Borough Chrome exhibiting at London Packaging Week 2024
To help brands in the beauty, drinks, luxury and FMCG sectors elevate their packaging, Borough Chrome, will once again be exhibiting at this year’s London Packaging Week at Excel, taking place on 11-12 September 2024. With over 5,000 visitors expected, we recognise...
Unique individuals want greater personalisation of their cars
At a time when people seek out products and services that reflect their personal self-worth, self-image and lifestyle, it is clear this is driving a greater demand for their cars to be more bespoke, including limited editions, rare upgrades and subscription services....
Borough Chrome and its growing injection moulding machine list
Borough Chrome, as the name perhaps suggests, is renowned the world over for our ability to apply a bright chrome plate to the surface of plastic components, to ensure they match the durability of the metal parts they are designed to replace Since we perfected the...
Borough Chrome appoints new quality manager
Injection moulding and chrome plating specialist Borough Chrome has announced David Burtonshaw as the company’s new Quality Manager, responsible for working closely with customers and suppliers to ensure continuous quality improvement. He brings a wealth of experience...
Is a return to switches and dials in car interiors imminent?
In what some might regard as a statement of the obvious, independent crash test body Euro NCAP has warned car makers to reduce their use of touchscreen-based controls or lose safety rating points. Under the new rules from Euro NCAP which will come into force from...
When emblems fail to shine
It is noticeable that some marques have adopted black emblems and badges, particularly on their black painted vehicles. This approach may well reflect modern design trends, but makes little sense as it renders the brand unreadable and makes the cars virtually...
Reshoring will remove trade uncertainty
As a manufacturer of chrome plated plastic components, Borough has witnessed a lot of change over its more than seven decades in business, charting a course through the troubled waters of interest rates, inflation spikes, regulation changes, shifting market forces and...
An invaluable contribution to the success of Borough Chrome
In December 2023, Borough said thank you and goodbye to longtime Technical Manager, Graham Williams who decided to retire after 43 years in the plating industry, with 39 of those spent helping Borough Chrome become the impressive business you see today. In 1980, our...
How volatility in the cost of raw materials impacts prices
Here at Borough Chrome, we have worked hard to be recognised as one of the world’s leading manufacturers of plastic chrome-plated injection moulded components for a range of sectors, including automotive, washroom, packaging and point-of-sale. The durability and...