To help brands in the beauty, drinks, luxury and FMCG sectors elevate their packaging, Borough Chrome, will once again be exhibiting at this year’s London Packaging Week at Excel, taking place on 11-12 September 2024.
With over 5,000 visitors expected, we recognise this event is one of the premier occasions for industry leaders to discover the latest packaging innovations, meet new suppliers and address their biggest challenges.
On our stand, brand teams will be able to explore the benefits of our ability to apply real chrome finishes to injection-moulded plastic components. Visitors will also understand the benefits on offer with our decades of experience in the process of component design, manufacture and chrome plating.
This two-day, four-sector event is designed to help luxury brands harness the potential of materials in packaging to enhance their brand identity, employing innovative designs, materials and finishes.
Embellishments designed to elevate brands
Packaging plays a vital role in the drinks industry, significantly impacting product sales and brand perception. When we talk about packaging, it’s more than just the box or container.
Whether it’s the premium bottle of spirits or the label on a can of craft beer, every detail matters. Customers often buy first with their eyes, and for major drinks brands, visual aesthetics are critical in influencing buying decisions.
While brand reputation and recognition are essential, first impressions are critical to building long-term customer relationships. Distillers, brewers and perfume houses all understand the need to investing in high-quality design across all elements; bottle, label, embellishments, and packaging to help create visually striking products that grab customer attention.
By carefully considering these elements during product development, brands can gain a competitive edge and build consumer loyalty.
Creative design elements like emblems, logos, and labels are powerful tools in drawing attention and creating lasting impressions. High-quality packaging not only looks good but also feels good, further enhancing the customer’s experience. Investing in superior materials and unique designs allows brands to differentiate themselves in a crowded marketplace.
At Borough, we’ve seen firsthand how the right packaging can make a difference. Our expertise in injection moulding plastic components and applying finishes like bright chrome and satin chrome has supported some of the world’s largest drinks brands.
Our strength is the consistency of finish, with every moulded component and each chrome plating the exact same, every time, regardless of the colour. These high-quality finishes help add a touch of luxury and quality that helps set products apart from a vast range of competitors.
Making a lasting impression with quality packaging
For premium drinks, such as aged single malts, the packaging serves as a constant reminder of the quality within. It’s not just about the label but the tactile experience—an icon or embellishment affixed to the bottle that reinforces the brand’s values of trustworthiness, quality, and consistency every time it’s picked up and held.
It’s only a month away, but if you can’t wait and have a packaging project you want to discuss, please reach out to the experienced team here at Borough Chrome. We’ll show you how our expertise can add a shine to your brand and make a lasting impact on your customers.
